After recognizing that the beauty industry was creating unattainable standards for women, Wende Zomnir founded Urban Decay with a mission to knock down the door of the cosmetic world. And she did just that. Now, she's expanded to clean and sustainable beauty with caliray. caliray blends makeup with wellness and creates innovative formulas with innocent ingredients.

In today's episode, Wende leads us through the evolution of the beauty industry and how her mission to make beauty a form of self expression helped shape what it is today.

Wende also discusses:

• The marketing evolution from Urban Decay's inception to now with caliray
• The importance of partnerships and building a partnership with Sephora
• Building some of the most iconic products in the beauty space
• caliray's distinct brand voice

You'll also hear Wende's advice for balancing family and running a brand and what's next for caliray.

Get a behind-the-scenes look at what we've learned over the past 6 years here at Wavebreak, as we share proven growth strategies you can use in Q4 at https://bfcmwebinar.com

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co