Unlocking the Secrets of Building a Personal Brand, Business Acquisitions, and Getting Noticed with Christian Espinosa
This episode of The Unnoticed Entrepreneur features Christian Espinosa, a multiple-time entrepreneur, book author, and creator of the book “The Smartest Person in the Room”.
Christian shares his journey as an entrepreneur and how he built his personal brand and his businesses, including a cybersecurity company in the medical devices business. He gives us an insight into the importance of having a personal brand, how to create one, and the importance of defining a customer’s journey to create the right content for marketing materials. Christian also explains how he managed to get his business acquired and how he used the StoryBrand Framework to refine his messaging and help his business get the recognition it needed. Lastly, he shared his experience with selling the company and how he was able to find a good offer.
The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.
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