Finding your “why” before starting a podcast seems simple enough. But, what goes into that process? It may be a bit more digging and self-reflection than you thought. But determining your driving purpose is the key to building your brand, and your audience. Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips, and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. Finding your “why” is about determining your values and understanding your worth. In this episode, we’re revisiting my appearance on the Anomalous Educator podcast with Ray Blakney. Ray’s podcast is geared towards teachers and educators, so we dive into how educators specifically can help determine their purpose for podcasting. He asked me some great questions about the methodology we use here at Amplify for helping clients determine their podcast purpose. Once you’ve determined your core values and what problems you plan to solve for your listeners, the planning process becomes so much simpler. If you’re still in the beginning stages of brand building, this show might help those missing puzzle pieces fall into place. We also discuss why ideals are so crucial for authenticity. Because in podcasting, it’s all about being authentic. Other interesting info in this episode: My love of drawing superheroes Why the character of a teacher is often more important than the content they teach Focusing on your why first and the tech stuff later My steps for finding your voice The methods Amplify uses with new clients Why I prefer face to face interviews Does your why change? Links: Anomalous Educator Podcast Ray on Linked In So you want to start a podcast, but where on Earth do you begin? Our Amplify Book is chock full of everything you need to get going. Be sure to get the Amplify Checklist, while you’re at it.  Got some burning podcast questions? Our team is standing by to answer them. Drop Kaili an email at  kaili@amilifyagency.media and we’ll get back to you ASAP!