650: In this interview, Mike Clifton, EVP and Chief Information and Digital Officer of Alorica, discusses the expansion of his role in the client-facing side of the business and leveraging actionable insights from an ocean of data. Mike begins with an overview of Alorica's business, what his purview as CIDO consists of, and how he is focusing on the consumer in his role. He also talks about developing a strong data foundation at Alorica and how he thinks about building the technology ecosystem to drive the data strategy at the company. Finally, Mike gives his perspective on how his background in multiple disciplines has helped him in his new role, the key elements to his success, and what trends in technology are on the horizon.