Exactly how important is your marketing funnel? Ask R.T. Custer, who's built a funnel that allows his company, the Vortic Watch Company, to routinely sell out of watches that are priced between $2,500 and $10,000. In this conversation, R.T. tells us all about how he and his business partner came up with the idea to repurpose old pocket watches into all-American-made wristwatches, and how his 200-day email funnel is the key to their success. Part of the secret sauce: getting influencers to drive traffic…not to buy the watches, which are usually only available one per day…but to sign up for their mailing list to get notified when a new one drops.

Top Takeaways:

• People say email marketing is dying, but that could not be further from the truth. R.T. knows their nurture sequence needs to be 200 days because it takes 4-8 months to build enough trust to sell a $4,000 watch.
• As a creator, the affiliate marketing route can be a great way to get paid as an influencer, as long as your find the right brand.
• Knowing your worth is super important. It allows Vortic Watches to be sold at the price their sold...it will also allow you to get paid what you deserve.

Show Notes:

• R.T. Custer
• Campaign Monitor
• Products Worth Talking About on YouTube
• Lewis Howes: The School of Greatness
• Start With Why
• Building a StoryBrand
• Creator Crew

Sponsored by: Riverside.fm | Nexcess | Ahrefs | TextExpander