Michael is the Executive Vice Chairman (deputy CEO) of True Digital Group (TDG). TDG is an autonomous business unit of True Corp, the #1 integrated telco and media company in Thailand (listed on SET), to drive innovation and capture new growth opportunities. Michael led the incubation of TDG in 2018, carving out digital products and initiatives from True Corp, and structuring TDG as a market-focused organization with four business lines: digital media, commerce, data monetization, enterprise solutions. Michael led the expansion of TDG across Southeast Asia, by launching operations in Indonesia, the Philippines, Vietnam, Malaysia, and China. Michael took the initiative to launch a digital academy, which has trained 7,000+ people in Thailand so far. Over the last three years, TDG has grown from 300 to 2,000 employees. TDG's platforms serve more than 35 million active users and leading B2B customers across Southeast Asia.  In parallel to his role at TDG, Michael is also the Group Chief Digital Officer of Charoen Pokphand Group (CPG), one of the world's largest conglomerates with $85bn consolidated revenue, and operations in 15 industries and 21 countries. As the CDO, Michael oversees CPG operating companies' digital transformation across six domains: digital channels, digital workspace, intelligent automation, data analytics, technology modernization, and cybersecurity. Michael also drives synergies across the group.  Before this, Michael spent about 20 years at McKinsey & Company as a leader in its digital and technology practices. While at McKinsey, he worked in more than 25 countries and advised senior executives in virtually every sector. He co-founded McKinsey's Digital Labs (MDL) for APAC, growing it to more than 500 technically skilled professionals (designers, engineers, data scientists, etc.) in less than four years. Michael has a Ph.D. and M.Sc. in computer systems networking and telecommunications from the University of Ghent, Belgium. He is a global citizen, studied six languages, lived in 10 countries, worked in more than 25 countries, and has been based in Asia for almost a decade. Read more about True Digital here https://www.truedigital.com/ or CP Group here https://www.cpgroupglobal.com/about and you can connect with Michael on Linkedin here https://www.linkedin.com/in/michaelgryseels/ If you enjoyed this podcast, would you consider leaving a short review on Apple Podcasts or Spotify? It takes less than 30 seconds, and it really makes a difference in helping to convince new amazing guests to come on the show, and on top of that, I love reading the reviews! Connect with me: Email: hello@andrewsenduk.com Website: https://andrewsenduk.com/ Instagram: https://www.instagram.com/andrew.senduk/ Linkedin: https://www.linkedin.com/in/andrew-senduk-1980/