Is there something holding you back from confidently raising your rates? If you’ve been waiting for that much-needed push to go for it, this episode will give you the tools and confidence you need.
In this episode of Influence By Design, Samantha and Tim have an interesting discussion about pricing and how business owners can charge more while actually doing less.
They explore the mindset issues entrepreneurs constantly deal with, including lack of clarity in their messaging, not knowing who their ideal client avatar is, not being able to articulate their program offer clearly, and a fear of delivery. Building confidence in these areas is key.
They also emphasise that pricing is not based solely on costs, but more importantly, on the transformation and value the business delivers. They share insightful tips on how to set more appropriate rates, such as simplifying your offers, exploring different target markets that could benefit even more from your skill set, and outsourcing.
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