This Week in Pharmacy: GRX Marketing specializes in individualized, cost effective independent pharmacy marketing. Todd Eury talks with Veteran Pharmacy Marketing Leader, Nicolle McClure about the current industry trends and new programs planned for the new year. As an industry expert, Nicolle understands pharmacy business marketing and understands how to tailor messaging to the appropriate target audience. Nicolle founded GRX Marketing in 2009 and offers an expanse of services, so they can be your exclusive marketing provider.  Nicolle and her team are passionate about helping independent pharmacies not just survive but grow and prosper as a trusted source of healthcare for their communities. Their secret weapon – tailored solutions, combined with stellar customer service, and a continually growing array of services. Nicolle knows there are a lot of marketing helpers out there, but her mission is to become your trusted resource to give you, and your pharmacy, the edge needed to take your business to the next level.