567: In this interview, we discuss Williams-Sonoma’s digital transformation and how Yasir helped build a future-proof business model for the company that was able to not only withstand, but grow during the pandemic. He talks about the merging responsibilities of the CTO and CDO and what it means for the company to be “digital-first”. Yasir details how the company is focused on creating a frictionless customer experience, how digital and technology play a role in in-house design, and how Williams-Sonoma balances centralization with independence between their brands. Finally, we discuss what Yasir sees as the most salient trends in technology and digital coming out of the pandemic.