Send us a textWhat happens when a successful media career pivots to the world of sports retail? Meet Dominic Stead, co-owner of Sporting Feet, who takes us on his remarkable journey from 25 years in media and advertising to becoming a sports footwear entrepreneur. With a passion for sports since his school days and a background as a university-level tennis player, Dominic, alongside his business partner Geoff Ross, created Sporting Feet to address the vital need for quality athletics footwear. He shares his personal experiences, revealing the importance of selecting the right gear, and offers a unique perspective on building deeper connections within the running community through personalized service.Join us as we explore Dominic's transition from media mogul to retail innovator, navigating the unexpected challenges of the COVID-19 pandemic. Discover how he and Geoff leveraged their media expertise to adapt their business model, introducing innovative solutions like virtual gait tests and personalized customer service that kept them thriving. This episode delves into the resilience and adaptability required to succeed in today’s changing market, offering invaluable insights for sports enthusiasts and budding entrepreneurs alike. Get ready for a lesson in passion, perseverance, and the power of community in business.Sporting Feet Website Brian's Run Pod has become interactive with the audience. If you look at the top of the Episode description tap on "Send us a Text Message".  You can tell me what you think of the episode or alternatively what you would like covered.  If your lucky I might even read them out on the podcast.InstagramMy Favourite BandSupport the showBrian's Run Pod