What happens when industrial design meets strategic foresight?

Lucy Ziegler, founder of TBD Futures and former McKinsey design strategist, reveals how leaders can transform business uncertainty into opportunity. Through scenario planning and design thinking, she demonstrates why the future isn't something to predict—it's something to design.

Highlights:

• Why traditional forecasting falls short in today's complex business landscape
• How design thinking unlocks strategic foresight for better decision-making
• Breaking free from quarterly pressures to build long-term vision
• Turning your worst-case scenarios into competitive advantages
• Case study: How an EV company in Latin America transformed market uncertainty into strategy

Guest

Lucy Ziegler, Founder, TBD Futures

Host:

Marco Annunziata, Co-Founder, Annunziata + Desai Partners

Series Hosts:

Vikram Shyam, Lead Futurist, NASA Glenn Research Center

Dyan Finkhousen, Founder & CEO, Shoshin Works