In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience. (By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc). This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector. One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer categories with some background information to guide you. All categories are different as they all have different needs, pressures, and frustrations. For example, for Ben's HR consulting business, he divided his website into the following categories: HR Professionals in Mid-Large Companies Business Owner Office Manager/Administration External Consultant To Companies Student Other Listen in to find out why. How would you divide up your customer/client categories? This episode will help you to target the right types of businesses and people within those companies. It will help you understand their needs, wants, questions, and concerns (and what they don’t want). While you're here, check out the HR Business Accelerator . . . The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business. We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too. To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources. ABOUT THE 'A BETTER HR BUSINESS' PODCAST The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.