In this episode, Gary discusses the power of Facebook Ads and shares tips to leverage this tool for business growth and lead generation. What Is Covered In Today's Episode Of The PRO Podcast: The importance of funnelling traffic to a specific destination as opposed to a generalized website. Gary explains why this approach improves conversion rates and keeps potential customers focused on your offer. A deep dive into the vast user base of Facebook and its significance for your marketing strategy. Gary explains how the sheer volume of active users makes Facebook an invaluable platform for your digital advertising. The unique advantage of creating 'lookalike' audiences on Facebook. Gary discusses how this feature allows businesses to target customers that share characteristics with their ideal audience, improving the precision of their marketing efforts. An exploration of engagement ads and retargeting strategies. Gary shares his insights on why these strategies enhance lead quality, even if they might slightly increase the lead price. The value of creating pre-qualifying brand awareness content to refine your audience further. Gary explains how this approach allows businesses to target more qualified prospects, improving conversion rates and reducing marketing waste. We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform. Follow Gary Das on Socials: Instagram | LinkedIn | Facebook | Website | YouTube