Jimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a six-figure income career.Timestamps:0:00 Introduction0:52 Why is there so much lukewarm content out there?2:56 What makes content marketing teams successful6:27 How the best content marketing teams measure their success9:13 Pitching the business impact of content marketing to decision-makers10:28 Making room for "the creative" while going driving revenue14:03 How Jimmy would set up a content marketing strategy for a new brand15:39 The difference between content marketing for companies with long vs short sales cycles18:29 What to invest your money in20:43 The best content marketing campaigns Jimmy has seen22:53 Outstanding content marketing25:13 Why Jimmy founded Superpath28:40 The vision for Superpath31:20 Hiring content marketing talent32:54 Building a content marketer career35:54 Jimmy's content marketing strategy for Superpath39:47 Rapid fire questionsShow notes:www.jimmydaly.comwww.superpath.comsuperpath.cowww.groovehq.com/blog/100kSubscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1Subscribe to the Growth Memo for more content: growthmemo.kevin-indig.comFollow me on Twitter: https://twitter.com/Kevin_IndigiTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9EzgSoundcloud: https://soundcloud.com/kevin-indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com