Simon Hodgkins welcomed guest Maryrose Lyons, the founder of Brightspark and the AI Institute, on The Global Discussion podcast. Maryrose Lyons, a future-focused marketer with a deep passion for technology and innovation, particularly in Generative AI for Marketing, shared her insights and experiences in this rapidly evolving field. With her extensive background in business, economics, cyberpsychology, and UX design, Lyons has positioned herself as a leading figure in digital marketing. Her consultancy, Brightspark, offers strategic solutions and AI consultancy, helping businesses and individuals harness the potential of Generative AI. Embracing AI in Marketing Lyons emphasised the transformative impact of AI in marketing. Her excitement was palpable as she recounted the launch of ChatGPT and its implications for the industry. "AI can augment the way we work," Lyons stated, highlighting the productivity and quality enhancements AI tools bring to marketing strategies. AI Institute: A Hub for Learning and Innovation The AI Institute, Lyons' latest venture, aims to demystify AI for a broader audience. The institute offers a unique blend of courses ranging from AI for beginners to specialised programs for IT departments. The AI Institute is committed to practical, hands-on learning and a deep understanding of AI's ethical, technical, and business aspects. Ethics and AI A significant part of Lyons' discussion focused on the ethical considerations of AI. She advocates for responsible AI. Maryrose's expertise goes beyond theoretical knowledge, extending into tangible, real-world AI applications that reshape how businesses and individuals approach their work. RFP Responses In business development, AI's impact is notably significant in crafting responses to Request for Proposals (RFPs). Lyons described how AI can generate comprehensive and competitive RFP responses, streamlining the process and enhancing the quality of submissions. Digital Marketing Strategies Lyons' passion for marketing shines through her discussion of AI applications in digital marketing. AI tools can analyse consumer data to identify trends and preferences, allowing businesses to create more targeted and effective marketing strategies. Continuous Learning and Adaptation Lyons emphasised the importance of continuous learning in the rapidly evolving field of AI. Her courses at the AI Institute are designed to teach the current applications of AI and cultivate an adaptive mindset among learners. Conclusion The practical applications of AI discussed by Lyons offer a glimpse into a future where AI is not a distant, abstract technology but a tangible assistant in our everyday professional endeavours. This vision encourages a shift in perception—from viewing AI as a challenge to be tackled to seeing it as an opportunity to be embraced. Her establishment of the AI Institute is a testament to her commitment to utilising AI and educating and empowering others to do so. Follow The Global Discussion on LinkedIn, and stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion. Join the newsletter for updates on new episodes.  About The Global Discussion The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  Watch or listen to The Global Discussion Web: https://www.theglobaldiscussion.com⁠ Audio Podcast: ⁠Spotify⁠ | ⁠Google⁠ | ⁠Apple⁠ Video Podcast: ⁠https://www.theglobaldiscussion.com⁠ YouTube: ⁠https://bit.ly/TGD-YouTube⁠ Follow us on LinkedIn/Social Media ⁠⁠https://www.linkedin.com/company/theglobaldiscussion⁠⁠ Others: X, Instagram, and Facebook