Podcasters tend to love collaboration, but it’s not easy. Unless we embrace the notion of syndicated content. Then it gets much easier.

I don’t mean syndicated content as defined in the acronym RSS feed. I mean using syndicated content to inject fresh and relevant content into your podcast’s episodes, both enhancing your episodes and making them more enjoyable for your listeners. All without requiring you to create a lick of new content. 

Perhaps things like...

• Incorporating today’s health news or a tip for healthy living in your health-focused podcast
• Keeping listeners of your higher-ed show up to date on the latest grants or relevant legislation news
• Running the latest scores or headlines on your sports podcast
• Providing get-it-right-now travel deals on your travel podcast that’s produced weeks ahead of publishing
• The latest news in your niche, always updated
• Advice columns you don’t have to write
• Constantly refreshed inspirational content
• Short meditation or wellness tips
• New music that’s properly licensed
• Promo swaps that don’t suck and help you build your network

This isn’t just theory. Today’s episode of the podcast version of Sounds Profitable includes two syndicated segments. The first is from James Cridland of Podnews. No matter when you download the file—today, tomorrow, or 6 months from now—you’ll hear James voicing a 1-minute highlight of that day’s most important podcasting news. At the end of Bryan’s episode, you’ll hear my voice giving you a Minute of Pod Zen. Just like with James’ content, the content I’m voicing will change depending on when you download the overall episode. Neat! 

If you want to take my syndicated content for Minute of Pod Zen and use it on your podcast, great! It’s free to you and I’ll even help you walk through the tech to make it happen. Details on the above link. 

Oh, and I’m also syndicating the Minute of Pod Zen to Alexa as a Flash Briefing. Because why not?

Bryan has a full write-up on how he’s made syndication tech for podcasts work if you want to see what you’re getting yourself into. But as I said, it’s quite straightforward. 

I look forward to learning how you can make your good podcast great with syndicated content! 

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Read the full article and share with a friend: https://podcastpontifications.com/episode/make-your-good-podcast-great-with-syndicated-content

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