Did you know that nearly half of players say that genre is important when deciding which new mobile game to try, exceeding factors like friends or family recommendations and app store reviews?  This insight ☝️ is just one of numerous you'll find in Facebook's recent Genre and Great Games report. It's a fantastic deep dive into four key mobile genres (Strategy, RPG, Puzzle and Hypercasuas) focusing on four key countries (US, UK, Japan, Korea), What makes the report unique is not only all the Facebook data but also the way it is structured based on genre characteristics, community, IAP preferences and ad monetization. In this episode we are joined by Kyle Ranally, Vertical Insights Marketing Strategist at Facebook IQ and Joel Julkunen, Head of Game analysis at Game Refinery. Both of the gentlemen we instrumental in crafting up the Genre and Great Games report. Get the Full Report here: www.fb.gg/genre2020