Prantik is an entrepreneur & venture investor and acts as a Digital Transformation Catalyst in organizations to drive sustainable change and impact. He started his entrepreneurial journey with Happy Marketer in 2011 where he spent a decade building & scaling up one of the best and most awarded independent digital marketing services firm in the region that served brands like Standard Chartered Bank, Income, Great Eastern Life, Royal Brunei Airlines, Coffee Bean & Tea Leaf, Starbucks, Ping An, Grab, Shopee, GoJek, Kimberly Clark, PropertyGuru, PegiPegi, Starhub, Singtel, Nanyang Business School, Kaplan, INSEAD amongst many of its prestigious clients. In February 2019, he had a successful exit when Happy Marketer was sold to an American digital enterprise called Merkle, which is part of Dentsu International, the largest Japanese advertising conglomerate. He is currently serving as the Managing Director of the CXM Group at Dentsu Singapore. He is a regular columnist for Marketing Magazine, Campaign Asia, Economic Times, Business Times on all things digital transformation and marketing and has trained over 500 enterprises in the region on this subject. In 2015, he was recognized as one of the Top 50 Most Influential Marketers in the World. Apart from his corporate role, he is an active angel & venture investor, mentor, advisor, and speaker through organizations like Quest Ventures, Tie Singapore, HealthXCapital, NUS Angel Ventures and is an Entrepreneur-In-Resident at INSEAD. Outside of work, he is an avid cricketer, enjoys political discourse, is intrigued by behavioral economics, and is enjoying parenting a 4-year toddler. For more information about Happy Marketeer, you can check https://www.happymarketer.com/ or connect with Prantik on https://www.linkedin.com/in/prantikmazumdar/. If you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince new guests to come on the show, and on top of that, I love reading the reviews! Follow Andrew: Website: https://andrewsenduk.com/ Instagram: https://www.instagram.com/andrew.senduk/ Email: hello@andrewsenduk.com