Send me a messageIn this episode of Climate Confident, I sit down with Jenny Morgan, author of Cancel Culture in Climate, to explore how public shaming and polarisation are holding back real progress on climate solutions.We already have the tools and technologies needed to reduce emissions, yet fear of criticism—whether from activists, media, or the public—often paralyses businesses and leaders. Jenny explains how cancel culture leads to three major pitfalls:Greenwashing – Overstating sustainability efforts to avoid backlash.Greenhushing – Staying silent about genuine climate initiatives to escape scrutiny.Green recanting – Companies reversing climate commitments due to heightened pressure.Rather than tearing down imperfect efforts, Jenny advocates for empathetic accountability—holding organisations to account while keeping the door open for progress. We discuss how companies like Patagonia and Allbirds have embraced transparency over perfection, and how social media can be both a force for good and a major obstacle to climate communication.Key takeaways:✔ Why fear of being “called out” prevents meaningful climate action.✔ How businesses can regain trust after sustainability missteps.✔ Practical strategies to foster productive climate conversations.Tune in to rethink how we approach climate accountability—and why working with people is more effective than working against them.🔗 Listen now and subscribe in your favourite podcast app.Support the showPodcast supportersI'd like to sincerely thank this podcast's amazing supporters: Jerry Sweeney Andreas Werner Stephen Carroll Roger Arnold And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one.ContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. CreditsMusic credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper