How do you drive traffic and significantly improve your conversion? You may have an excellent product, but you won't make any sales if nobody knows about it. That's where a good copy comes in. But what makes a good copy?In today's episode, I am joined by my good friend, Chris “Mr. Moneyfingers” Haddad, a legendary direct response copywriter and marketer. He is well known for his unique emotional storytelling-driven approach to copy, which he refers to as The P.I.G. (Punched in the Gut) Method.Discover the essential skill to double your conversion and increase revenue. So let's dive into this episode of SMART Businesses Do THIS!"When you study copy, and you get good at it, it's all about understanding people as they actually are, not as what you'd want them to be."- Chris HaddadIn This Episode:- What's a good example of a successful launch that Chris has worked on?- Only 8% of businesses understand the value of email marketing. Chris shares what good emails can do for your business.- Chris shares a couple of top copywriting tips and how important it is to learn how to trigger emotions when writing copy. His understanding of human emotion is evident in his propriety P.I.G. Method.- What's the first thing Chris does when he works with a client?- People are motivated by different things. Discover how desperation drove Chris to learn how to write a compelling copy - What should SMART Businesses do?And much more…Connect with Chris Haddad: - The Chris Haddad Show- The P.I.G. MethodConnect with Adam Lyons:- Website- LinkedIn- Facebook- Instagram- YouTube