A legend in the world of music PR, Alan has represented some of the world's biggest stars, including David Bowie, The Rolling Stones, Prince, Amy Winehouse, and Michael Jackson. In this in depth interview, he challenges negative perceptions about the PR industry, describes the mechanics of an effective campaign, and lifts the lid on some of his most memorable moments - including why he was once pulled in to the Prime Minister's office with the singer Shakira.