Social media has become an important part of marketing, but many people are missing the biggest part: outreach 98% of people are neglecting this element of their social media strategy and then are surprised when they are not finding success in growing their business. Outreach is key to a successful social media marketing strategy, and yet, so many people are missing out on this vital piece. It all starts with outreach. Outreach social media marketing is the process of connecting with potential customers and followers who are not already familiar with your brand or business. It is actively reaching out to your target audience and engaging with them in a way that builds relationships. On this week's podcast, I answer the question "Why is engagement so important to your business" and how you should be utilizing this strategy every day to increase your business. Biggest Takeaways: When it comes to social media marketing, people seem to be lacking the social part of it. Without reaching outside of your immediate followers, businesses will not be able to reach their full potential on social media. Outreach is all about connecting with other people and businesses in (and out of) your industry. It's a way to build relationships, expand your reach, and get more eyes on your brand. Outreach is often overlooked as a key component of social media marketing, but it can be the difference between success and failure. If you're not reaching out to new people, you're missing out on potential customers and followers. If you want to see success in social media marketing this is where you begin. Recommendations: The doors for Better Marketing With Bella are open for a short while longer and will not be open again until 2023. If you are ready to save time and energy on content creation, this is for you. Staying relevant and informed in the social media world is the highest priority of business owners right now, and we are ensuring they are. Links: Are you new here? Let's Connect Instagram Jump Consulting  Gingr Pet-Care Software Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review! Transcript: This is episode 286 of Bella in Your Business. Do you wish running your pet care business was easier? Well, it can be. Made by pet lovers for pet lovers, Ginger is the top pet care software for dog grooming, boarding, and daycare businesses. Developed by a team of pet industry experts, Ginger is designed to meet all of your needs with online booking, facility calendars, integrated payments, and more. Get the best pet care business software that gets you. Get Ginger. Visit gingerapp.com/bella to claim your free one-month subscription. That’s G-I-N-G-R-A-P-P.com/bella to claim that one free month subscription. Hi there, I’m Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you’ve seen me speak on stage or read my book The Four Dogs That Every Business Owner Needs. In any case, get ready because you’re about to get your hashtag Bella Butt Kickin’ in this next episode of Bella in Your Business. So what do you say? Let’s get ready and jump! Welcome, welcome, welcome to another episode of Bella in Your Business. You guys, I have been talking to so many of you. I don’t know if you know—or if I even told you—but last month we actually had this really big initiative inside Jump Consulting to talk to as many people as we possibly could on Instagram. So if you’re one of our listeners and you got a DM from us—yes, that was us! And also, thanks for engaging with us. I have so much stuff out there for you. I’ve got a YouTube channel with over 200 videos. I’ve got a blog with over 500 posts. I’ve got a podcast that’s reaching 300 episodes—and who knows how much information on Facebook. I feel like I’m sitting on a treasure trove of resources for you. And along those interactions that we’ve been having, two things became apparent to me.