Sally Maier-Yip is a highly accomplished and multi-award-winning entrepreneur, public speaker, and cross-cultural marketing expert with over 20 years of experience in the industry. She is the Founder and Managing Director of 11K Consulting, an award-winning UK-based consultancy specializing in helping European and Chinese companies expand into new markets. Sally is a well-respected marketing industry leader and is highly regarded for her extensive cross-cultural communication and understanding knowledge. She has worked with various clients across various industries, including property, design, architecture, luxury lifestyle, and fashion. Sally is a regular speaker at marketing and business events and is often called upon to share her insights and expertise with audiences worldwide. She has spoken at prestigious events such as the London Business School, Birbeck University, Cathay Pacific’s Asia conference, Mulan Foundation Networks, and many more. In addition to her marketing and cross-cultural communication work, Sally is a passionate advocate for women's empowerment and gender equality. She is actively involved in several organizations supporting women in business and is committed to helping them achieve their full potential. Sally has received numerous awards and recognition for her work, including being the winner of the “Women in Business – Business Growth Award” category by Business Awards UK; and being shortlisted for the Asian Women of Achievement Awards – Entrepreneur category. Sally Maier-Yip is a highly respected and accomplished entrepreneur and marketing expert who has significantly impacted the industry through her cross-cultural expertise, leadership, and dedication to empowering women in business. About The Global Discussion: The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.  To learn more about The Global Discussion, please visit: https://www.theglobaldiscussion.com Audio: Spotify | Google | Apple  Video: YouTube | Website  Social Media: Twitter | Facebook | Instagram | LinkedIn