Paul Hanges, CEO of JibJab speaks with Office Hours host Spencer Rascoff about how the L.A.-based digital entertainment studio has attained success beyond its viral videos by moving into the eCards space and using its unique blend of satirical humor to compete with rivals Hallmark and American Greetings.

Founded in 1999 by brothers Evan and Gregg Spiridellis, the company first achieved widespread attention during the 2004 U.S. presidential election. Their video of candidates George Bush and John Kerry singing “This Land Is Your Land” became a viral hit.

JibJab has produced commercials and short videos for clients including Sony, Noggin, Cartoon Network, Nickelodeon, PBS Kids, Sprout, NBC, Qubo and Disney before focusing on what eventually became their flagship personalized eCard and messaging services. They've seen surprising success with their animated sticker-making program which became a top App Store download. In 2019, JibJab was acquired by the private equity firm Catapult Capital.