Are you still avoiding video marketing on social media? At best, you’re leaving money on the table. At worst, you’re putting yourself out of business. Why is video such a crucial sales strategy? How do you make an industry like real estate entertaining? And what is the formula for creating videos that sell $hit? Connect with Founders Club Host Oliver Graf on Instagram Billy Gene Shaw is the founder of Billy Gene is Marketing, a digital marketing firm out of San Diego, California. Billy Gene and his team specialize in teaching entrepreneurs how to leverage social media ads to generate leads and ‘turn clicks into customers.’ Billy Gene believes that entertaining with video is mandatory when it comes to social media marketing, and he is committed to helping clients capture attention online and master the skills necessary to generate big-time ROI. Today on the podcast, Billy Gene joins Oliver to discuss the power of video in growing and scaling a business. He explains the idea of documenting your journey to build trust and the reason why being boring will put you out of business. Billy Gene also shares his formula for creating a successful video ad and offers insight around leveraging YouTube to target a specific audience. Listen in to understand why it’s okay to embrace your inner douchebag and learn how to create videos that successfully sell $hit! Key Takeaways [0:27] The power of video in growing a business Reach up to 3B people with click of button ‘Add gasoline to business’ [2:28] The idea of documenting your journey Build trust by telling story in real time Sell yourself in service-based business [7:48] Billy Gene’s insight on hiring a videographer Will become standard (like having website) If reluctant to spend money, get creative [14:32] Why your content must be better than butt cheeks People visit social media for entertainment Must be as engaging as politics, memes, etc. [17:44] Why it’s not too late to advertise on YouTube Less competition than Facebook, Instagram Film conversations that capture expertise Create HGTV-like show local to area Targeted ads from 1¢ to 13¢ [24:34] Billy Gene’s tips for creating a successful video ad Don’t forget to ask for thing you want People like you more if you’re REAL [30:26] Billy Gene’s take on ads for unsexy industries People love to see transformation Tap into curiosity + suspense [35:08] Billy Gene’s formula for creating successful videos Generate list of ideal customer problems (top 10) Create 2- to 5-minute how to videos on solutions ‘If you found this helpful and you’d like me to do…’ [36:04] How to generate attention up front in video Understand audience #1 desire Reverse engineer opening message [40:40] How to demonstrate legitimacy online Associations, stages, publications + frequency Reviews and case studies [44:02] Why you should embrace your inner douchebag Content on social gets rating based on engagement People receive message better when honest Connect with Billy Gene Billy Gene is Marketing Try the Gene Pool Billy Gene on Instagram