Sprout Social: Influencer Marketing, Social-First Orgs, and Scaling for Growth with President Ryan Barretto

After Earnings

EpisodeMar 13, 202451m

Sprout Social: Influencer Marketing, Social-First Orgs, and Scaling for Growth with President Ryan Barretto

After Earnings

EpisodeMar 13, 202451m

In this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Ryan Barretto, President of Sprout Social.. They discuss the company's growth strategy, data analysis, and the evolving role of social media in business. The conversation delves into Sprout Social's focus on sophisticated customers and how social listening aids decision-making. Timestamps00:00:00 Start 00:04:17 How Sprout Social’s strategy shifted as a company in 202300:13:33 Companies becoming social-first organizations00:19:10 How social listening data can shape brand marketing00:23:43 Balancing quality and speed as a company00:31:01 The three areas in which AI is helpful to customers00:34:46 Influencer marketing00:40:09 Insights from data gathered on Sprout00:45:00 Societal conversations around social media_________After Earnings is brought to you by Stakeholder Labs and Morning Brew. Follow Us X: AfterEarningsTikTok: AfterEarnings Instagram: AfterEarnings_Youtube: @AfterEarnings Reach Out Email: afterearnings@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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