Are you an Award winner? 10 tips on how to leverage Awards for PR.
On this episode of SPEAK|PR I recommend finding 10 awards to enter each year and give you some ideas on which ones to enter, where to find them, and 10 ways to leverage exposure which include:
- Sponsor an Award to raise your profile
- Connect your Award to a broader story e.g. this industry is doing well
- Promote it to own circles, in-store, to staff, customers
- Write and issue a press release
- Include it on your website
- Offer a ‘We’re so proud we’d like to make a special offer’
- Write to the judges, the organization, other winners to build connections
- Include "Winner" on business cards and in email auto signatures.
- Take your staff to the Awards and get plenty of photos and post on social
- Pitch for speaking engagements because now you are an authority
Claiming to be the 'world's first and largest award entry consultancy' Boost offers a great website with over 4,000 industry awards listed.
My experiences include being the Founder of the British Business Awards in China (2008) winner of the 2017 Global Business Innovations Award (China), British Entrepreneur of the Year in Singapore and SME of the Year in Singapore (in the 1990's)
What to do if there isn't an Award? Could you organize one yourself like I did with the BBA? It's a lot of work but massively rewarding.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China. He kept a diary here.
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