This week I’m talking with Songtradr CEO Paul Wiltshire. Paul founded Songtradr which is the largest online sync agency platform in the world. We are discussing how Songtradr works if you are looking for an agency to rep your music, the benefits of being on their playlists, why it is essential to upload WAV files and the necessity of having instrumental versions of your songs on Songtradr’s platform. Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at contact@johnmartinkeith.com. In this episode we talk about: *Founder and CEO of Songtradr *The difference in American and Australian music. *How Songtradr works. *How cover songs work on Songtradr’s platform. *The benefits of being on a Songtradr playlist. *Metadata issues. *You MUST upload WAV files. *You will not get a license with an MP3 file. *The best ways to get your music noticed on Songtradr. *The value of creating momentum. *The quality of production. *The importance of uploading instrumental files, stems and lyrics. *Ways to improve your chances of getting your music heard on Songtradr. *Make sure there’s an instrumental version. *www.songtradr.com BIO Paul is a music and technology entrepreneur with over 30 years experience across the music and media industries. An award winning record producer and songwriter having produced and/or composed music with sales in excess of 15,000,000 records including twelve number #1 albums and singles.  Paul founded Songtradr in 2014 and after 2 years of development, the Songtadr platform officially launched in March 2016 and has since rapidly grown to service 250,000+ artists and music creators around the globe, licensing music to advertisers, brands, films, TV and other media. Extremely passionate about democratizing the music industry for all creatives, Paul works tirelessly on providing the tools, opportunity and access for the Songtradr community of artists, songwriters and composers.