Eddie Yoon, author of Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth, lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth. Learn how to find and engage with your most passionate and profitable consumers, and tailor your decisions to meet their wants and needs.

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Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

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