Podcasting 2.0 September 16th 2022 Episode 102: "Down With OP3"
Adam & Dave discuss the week's developments on podcastindex.org and are joined in the board room by Kyle Hebert
ShowNotes
Kyle Hebert
Stats boost boost boost up front!
OP3: The Open Podcast Prefix Project
Podcast Prefix Analytics Explained
Swedish podcast company Acast lays off 15% of its staff - Bloomberg
A Swedish Company Aims to Spend Millions Acquiring Indie Podcast Networks - Bloomberg
CPM vs VPM
Host read $24
DAI $5-$10
VPM = downloads*4% average amount
Across my shows $30.51
VPM is higher when audience is small
Podcast brand-safety tools are trying to demystify the space for wary advertisers
A new data set for better monitoring of the political podcast ecosystem
Sound stack - advertise-cast