Michelle Barto is the founder and creative director of Launch Creative, LLC a digital marketing firm focused on helping mission-driven companies grow their brand. She is passionate about innovation, good writing and design, and using data to guide marketing decisions. Founded in 2011, Launch Creative has helped hundreds of clients tell their brand story via their website and share their message with digital marketing and PR. Michelle has a B.S. in Business Administration and a B.S. in Computer Information Science from Franciscan University of Steubenville. Michelle sits on the board of the Newport-Mesa Unified School District, Coastline Regional Occupation Program, Pretend City Children’s Museum, Orange County School Board’s Association, Harbor Council PTA, National Charity League Newport Chapter, and Balboa Bay Club Board of Governors. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.