Being a Mompreneur, Realities of Ghana & Building an Empire x Rochelle B. | S6 Ep.5
In episode 5, Adrian interviews Rochelle, a content creator and entrepreneur who relocated to Accra, Ghana. Rochelle shares her journey of moving to Ghana three years ago and starting a successful restaurant, Crazy Burger, with her partner. The conversation delves into the challenges and rewards of balancing motherhood, content creation, and entrepreneurship.
In this episode you'll learn:
-Rochelle's approach to maintaining authenticity in her vlogs
- The importance of being genuine, and her strategies for growing her online presence
- The cultural and professional differences she has encountered in Ghana compared to the West
- Her plans to expand Crazy Burger to Lagos, Nigeria, and her thoughts on the future of content creation and entrepreneurship.
Sponsors
Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.
Follow Rochelle
Instagram: https://www.instagram.com/rochelleofficially/
X (Twitter): https://x.com/rochelleclarke_
YouTube: https://www.youtube.com/ @RochelleOfficially
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Fresh Bread, Catering and Food Processing in Accra: https://ebatfoods.com/
Ghana's First Super App: https://shaqexpress.com/
Rent anything in the UK: https://fatllama.com/r/adri-6451b
Today's episode show notes
https://www.thesoundofaccra.com/rochelle
Timestamps / Topics
00:00: Intro
00:52 About Rochelle
01:53 Rochelle's Background and Move to Ghana
02:25 Locations of Crazy Burger
03:35 Balancing Personal and Business Life
05:04 Rochelle's Approach to Social Media and Business
05:51 Key Principles for Growing a Social Media Following
07:29 Importance of Authenticity in Content Creation
08:41 Balancing Motherhood and Content Creation
09:41 Impact of Motherhood on Career and Business
12:27 Inspiration from Children for Business Ventures
14:14 Expansion Plans for Crazy Burger
17:08 Leveraging Influence for Business
18:00 Creating Content in Ghana vs. Other Locations
19:11 Avoiding Being Boxed into a Single Content Niche
21:25 Challenges of Being an Entrepreneur in Ghana
22:48 Service and Efficiency Challenges in Ghana
25:48 Balancing the Positives and Negatives of Living in Ghana
26:06 Considering Moving Back to the West
27:43 Hope for the Younger Generation in Ghana
29:05 Raising Children and Preparing Them for the Future
31:29 Encouraging Entrepreneurship in Children
32:21 Traditional vs. Modern Career Paths
34:06 Tips for Aspiring Content Creators and Entrepreneurs
35:51 Plans for 2024 and Expansion to Nigeria
37:41 Ghana, The Melting Pot of Different People
39:39 Where to Find Rochelle and Crazy Burger
41:06 Outro
Watch season 6 episode 4 with Gideon and Nana Kofi:
Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V
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About The Sound of Accra Podcast
Our mission is always the same, to promote Global Ghanaian excellence. And always to bring you closer to Accra, whenever you are, with powerful stories that make you want to take action in your career, business or personal life.
For almost 5 years, we have been championing global Ghanaian founders, entrepreneurship and Creators through podcasting. We've achieved 10s of thousands of audio downloads worldwide and published well over 150 episodes to date.
It's our mission to grow and establish global audience, and become a go-to resource for learning about native and diasporan Ghanaian Creators, Entrepreneurs and Founders worldwide.
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Workspace Global are the official sponsors of Season 6 of The Sound of Accra Podcast. Workspace Global connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.