Attract Media Spotlight: Unlock Pro Tips with PR Expert Annie Scranton | The ON CAM PodcastCalling all entrepreneurs and specialized experts!🌟 Dive into this must-listen episode where PR guru, NYU professor, and author Annie Scranton spills the secrets to attracting and securing media attention. With her latest book, 'The Guide to Earned Media,' Annie brings actionable advice tailored for aspiring media experts and PR professionals.Hosted by TV news veteran Jamie Maglietta, 'ON CAM' is your go-to resource for insights from publicists, bookers, producers, and more. The mission? Transform you into an on-camera pro for online and public appearances. Jamie offers consulting, content creation, and even helps turn your podcast idea into a show. Discover the power of owned media through podcasting and elevate your voice, community, and public persona.🔥 Don't miss out on this exclusive episode with TV Insider & Author Annie Scranton! Learn the strategies to secure earned media and boost your brand. Chapters:00:00 Intro00:03 Annie Scranton - https://www.pacepublicrelations.com/01:40 Annie on her journey from professor to author - https://amzn.to/3FzMzB504:50Annie talking about social media influence, your origin story, and telling the story about your brand05:00 Consumer - Influencer relationship06:30 Elevator Pitch 10:50 How The Guide to Earned Media is filled with tips11:40 Thought leadership ideas12:25 Subject matter expert12:40 Taylor Swift and Travis Kelce mention13:08 Stock prices and public relations13:27 Industry news15:30 Earned Media, Twitter, X, Social Media16:00 Earned Media, owned media, bought or paid media18:00 Traditional TV and legitimacy, Today Show, NBC, SEO, Social media strategy plans21:00 Pitching22:00 Pitching on your own... use HARO (help a reporter out) or use #journorequest #Prrequest, Muckrack, Cision23:00 Getting to know reporters and journalists24:30 Social media use, reels, and ideas26:00 Gaining practice at being on camera26:40Using Linkedin to practice writing and your storytelling28:00 Final thoughts and pivoting into public relationsGuestBio: Annie Pace Scranton is the founder and president of Pace Public Relations, a global PR firm based in New York City, NY. Past clients include Away, Inc., Fast Company and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularlyshares her expertise at industry events, including Digital Summit, Silicon Slopes, Elevate, INBOUND and Adweek. She is an adjunct professor at New York University (NYU).🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.💻 Subscribe on YouTube: youtube.com/@oncamready📰 Join the newsletter: oncamready.substack.com🎯 Work with Jamie (Pick My Brain Session): oncamready.com🛒 Shop camera-ready gear (lights, mics, tripods): shorturl.at/Or0Iy🎧 Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15)💻 Brand Builders Group (Use my link): https://ro474.infusionsoft.app/app/form/web-form-submitted121🎙️Guarisco Group (Code Jamie) https://guariscogroup.com/ Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe