📲 Text me! (Add your email or IG handle in the message if you want a response 😉)Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof during launches, and how to add personality to your social proof! Keep your notebook handy for this one!With this episode you’ll be able to:Discover why you should bother with testimonials, hard data, & case studies for a launch.Uncover language Grace sees in testimonials that waves a great big red flag.Learn how you can add personality to your social proof.Links & Resources:Testimonial Template + TrainingCase Study Interview QuestionsConnect w/ Grace:WebsiteInstagramPodcastRelated Episodes:Social Proof w/ ChantellePre-Launches w/ BrennaRiverside RoundtableThanks for joining me on I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10” Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝———Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱Mini SEO Audit 🤓Podcast SEO Download ⬇️Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———