Podcast ads can be powerful for growing your show, but success isn't just about picking any ad strategy and throwing money at it. You need to be intentional: understand the different podcast ad types, know how to target the right audience, track your results, and refine your approach based on what’s working.In this episode, I’m back with Mike Wiston from MowPod to dive into the tactical side of using paid ads to grow your podcast. Mike breaks down the different types of podcast ads and explains why not all ads are created equal when it comes to listener growth, to help you decide which ads are right for your show.So if you want to make your podcast ads count and learn which ad strategies can help you reach more listeners, hit play and let’s make your business bingeworthy.0:01 - Why Podcast Ads Are Not One Size Fits All4:10 - Podcast Ad Fatigue and What It Means for Your Strategy7:10 - Choosing the Right Ad Targeting to Reach More Listeners11:15 - How to Track Retention and Tell If Your Ads Are Working15:45 - Why Your Ads Aren’t Converting and How to Fix It Episode Links:Want to save on your next MowPod ad campaign? Use our discount link Other Episodes You’ll Enjoy: The Biggest Mistakes Podcasters Make with Paid Ads  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.