“Too Much and Never Enough,” what can we learn from Trump about reputation management?
What can business owners learn from the President of America about building a reputation for a country, and an organization? A 25-nation Pew survey in 2018 found, overall, that 70% of respondents had no confidence in Trump’s leadership. What we take away from these reports is that countries, as well as companies, have a reputation and that these need management too. I talk about how one man can make a reputation, and how stereotypes will bring bias to situations which will need to be addressed in any communications.
Bruce Stokes, then director of global economic attitudes for Pew Research and principal author of an earlier survey (2015), said some views expressed in the survey may reflect stereotypes, but they are important nonetheless.
"Stereotypes such as honesty or inventiveness or aggression, are emotions — not rational views backed by data. (But) these emotions matter. Such stereotypes help drive broader attitudes about policy," Stokes said.
I am using the 4th of July as a prompt to discuss the role of leadership in public relations, as there are many parallels between the reputation management of a country and of a company.
Former Senator John McCain gives us some clues as to what could be a guide to the qualities true leaders display in public. Ask yourself how you can illustrate how you display these in your public relations.
I mention the new book by Mary J Trump, “Too much and never enough.”
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Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars.
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