Building a High Performing Internal Business Case with Curtis Brooks | E.11
How to build a high performing internal business case, common mistakes and seeing the bigger picture.
In Episode 11 of The Healthcare Leadership Experience, Lisa is joined by Curtis Brooks, Principal and Practice Director, The Magis Group. Curtis helps organizations think differently about engaging C-suite executives.
On those key presentations, Curtis observes “.. what I always communicate to my clients and I recommend, it’s not about how long the presentation is, i.e., the number of slides, it’s about how long it feels.”
Today’s episode is sponsored by Invoice ROI™, the only patented purchased services and indirect spend technology to manage, monitor and benchmark line item details.
In today’s episode you’ll hear:
- How to create a successful internal business case within your healthcare organization – and why PowerPoint is the ideal medium for success.
- The common mistakes made in business cases – and why context is key to communicate a persuasive pitch to hospital leaders and CFOs. (Hint, don’t always start with a problem statement).
- Why the big picture matters; or in the words of Lee LeFever “don’t miss the forest for the trees.”
- The common mistake most presenters make in their business case and why you need to focus on best practices and critical success factors. “…. The best way to persuade is to let your audience … persuade themselves.”
- Essential steps to lead your audience to discover the solution for themselves.
- The importance of structure in your presentation – and why it comes back to the effective use of PowerPoint.
- Why every slide needs an effective headline narrative. “…what is most memorable in a presentation is that headline narrative and whether or not you have structured in a full sentence to communicate the key takeaway from that slide.”
- In an era of Microsoft Teams and Zoom meetings, why your presentation needs to have a life of its own. “We call it the self-driving presentation or the autonomous presentation because it really needs to have that capability in today’s climate more so now than ever.”
Connect with Curtis:
📱 linkedin.com/in/curtis-brooks-34b4511/
📧 cbrooks@themagisgroup.com
Connect with Lisa:
📱www.linkedin.com/in/lisamiller/
Check out this episodes sponsor:
🖥 viehealthcare.com/category/invoice-roi/