Associate Professor and Director of the Institute for Health Policy and Politics at Lehigh University Eduardo J. Gómez chats with Trey Elling about JUNK FOOD POLITICS: HOW BEVERAGE AND FAST FOOD INDUSTRIES ARE RESHAPING EMERGING ECONOMIES. Topics include: The book's inspiration (0:52) Why he focused on Mexico, Brazil, India, Indonesia, China, and South Africa (4:10) What he means by 'junk food industry' (5:15) How junk food politics is a two-way street (6:21) How the junk food industry is operating on its own fear (7:22) NAFTA's influence on the rise of junk food consumption in Mexico (10:33) Why these countries' presidents allow junk food to sway public health policy (12:19) Whether Mexico's soda & junk food tax has helped (16:09) Coca Cola exploiting feminism in India (18:18) Why junk food consumption exploded in Brazil in the mid-1990s (19:49) Junk food's influence on Brazil's Zero Fome public health campaign (23:11) The role of India's agricultural sector and food production in its junk food problems (25:59) India's history of malnourishment harming parents' perception of what makes for a healthy kid (27:33) India's attempts to limit junk food around schools (29:55) Coca Cola's roller coaster historical relationship with China (33:11) Snacking as a reflection of China's unique history (35:20) Big Junk Food's blatant marketing to kids in China (36:36) Coca Cola embedding itself into China's academic community (38:40) Nelson Mandela's initial hostility toward Coca Cola in the early 1990s (39:49) Indonesia unique relationship with junk foods& beverages (44:06) The Indonesian government's revolving door problem (46:29) A country that does a good job combatting junk food politics for the good of public health (47:22) Whether Eduardo is optimistic or pessimistic about the future (52:12)