Music publicist Howard Bloom joins us to talk about his new book Einstein, Michael Jackson and Me: A Search for Soul in the Power Pits of Rock and Roll, a free-wheeling romp through the music scene of the 70s and 80s. Bloom discusses his marketing strategy of delving into a musician's story to understand their drive and who they speak for. He talks PMRC's attempted censorship, John Mellencamp, Michael Jackson, long hours, and how his disciplined approach eventually made him the most successful press agent of his time. A blast from the past for music fans.Howard's website:https://www.howardbloom.net/Where to buy the book:https://www.amazon.com/Einstein-Michael-Jackson-Me-Search/dp/1493051679Follow Howard on Twitter:https://twitter.com/HowardxBloomThoughts? Comments? Potshots? Contact the show at:https://www.discreetguide.com/Follow or like us on podomatic.com (it raises our visibility :)https://www.podomatic.com/podcasts/deardiscreetguideSupport us on Patreon:https://www.patreon.com/discreetguideFollow the host on Twitter:@DiscreetGuideThe host on LinkedIn:https://www.linkedin.com/in/jenniferkcrittenden/