There are benefits to creating a business plan—even if you’re already in business for yourself. Consider these five checkpoints to creating a robust creative offering. In this episode we learn: - interview existing clients (or clients you wish you had) to uncover primary motivations and pain points—two valuable pieces of information that will allow you to shape your best offer - identify your ideal client and then focus exclusively on marketing to that person - narrow your focus to what your ideal customer wants and needs (not what you want to sell) - establish the value of your offer—use price as a differentiator - test your "offer" with people who fit your ideal client profile - when pricing, start where the market is (not lower!) It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast