Zak Manhire is the Co-Founder & Chief Revenue Officer at Fr0ntier X. Zak is a true partnership expert and led Costa Coffee’s commercial strategy and was Commercial Director for EMEA at Monster Energy closely working alongside TCCC. Most recently, he was Chief Commercial Officer for a portfolio company within The Foresight Group. Zak has experience with an endless list of major brands such as Adidas, Coca-Cola, Red Bull, Starbucks, and Uber. 

In this conversation, we discuss:
- Starbucks x Polygon partnership
- Knowing your customer
- Peter Principle
- The drink industry
- Pivoting in business
- Partnership with LG electronics
- Digital mirroring
- Making people feel like a shareholder
- Music related industries
- Fractionalizing subscriptions

Fr0ntierX
Website: fr0ntierx.com
Twitter: @Fr0ntierX
Discord: discord.gg/fr0ntierx

Zak Manhire
LinkedIn: Zak Manhire
 
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