Building a Customer-Centric Organization for Sustained Success, with guest Amy Roman, AmplifyGTM
Welcome to The Revenue Room™, where we dive into the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.
In this episode Heather sits down with Amy Roman, CEO of Amplify GTM, going deep into the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT-managed services, Amy brings a wealth of knowledge and actionable insights to the table.
Whether you're a business leader aiming to scale your organization, a sales professional seeking to enhance your skills, or simply someone interested in the dynamics of revenue generation, this discussion is filled with practical advice to help you align your teams and strategies for optimal performance.
Heather and Amy discuss:
- Balancing Art and Science in Revenue Growth: Combining data utilization with gut instincts.
- Customer Pain Points and Challenges: Techniques for understanding and addressing customer pain points.
- Data Activation Challenges: Overcoming obstacles in understanding and actioning data for revenue growth.
- Aligning Roles and KPIs: Why you need to align critical roles with KPIs.
- Sales and Marketing Alignment: Addressing common misalignments between these departments.
- Customer Centricity: The role of customer success and service delivery based on organization size.
- The Role of a Chief Revenue Officer (CRO): Skills, experience, and responsibilities for success
- Maximizing Customer Spend: Importance of cross-selling and upselling within account management teams.
Tune in to gain valuable perspectives and actionable tips that will empower you to unlock your company's full potential and stay ahead in the competitive market.
Don't miss this episode if you are looking to refine your go-to-market strategy, enhance team alignment, and drive sustainable revenue growth. Subscribe to our channel on h2klabs.com for more insights and upcoming episodes!