1:03 Intro from Ben2:20 Milly introduction2:52 Milly discusses her own brand4:38 Remaining consistent6:53 Trademarking9:37 What is a brand?13:50 How to benchmark your brand?15:48 Rebranding17:05 Logos18:56 Recognisable brands21:31 Building a Brand on a Budget24:47 Gifs27:34 Grants28:45 Good countryside brands31:00 Round upMilly's website - Milly Fyfe Marketing and PR Services - Food and FarmingMilly's LinkTree - MillyFyfe | Twitter, Instagram, Facebook | LinktreeMilly's blog post on why she decided to trademark her name and an explanation of the process that she went through. Mentioned:Muddy Matches - Online dating site for the countryside in the UK and IrelandFarm Safety Foundation / Yellow Wellies - YellowWellies.org