Here are some of the topics Ron had the opportunity to discuss with Keith Esterly;How Low Voltage Nation became the largest online community for the low voltage industryThe role of social media and the importance for businessesWhat is Web 3 and where it's headed for the near futureThe importance of video in social media platforms, and how it can be used to leverage your businessTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au203SHOW NOTESBlake Urmos is the founder of Low Voltage Nation, a community that helps its members develop a career path in low voltage and technology. Blake started Low Voltage Nation to connect with technicians and business owners through Instagram and a Podcast. Blake specializes in structured cabling, access control, and information security. He also founded Golden Booth, a high-growth tech company specializing in digital marketing, photography, and mobile app development.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.