Sean Lake is the founder of BUBS Naturals, a supplement company honoring the legacy of Glen “BUB” Doherty, a Navy SEAL and Sean’s best friend. Former professional snowboarder and marketing executive, Sean brings a unique blend of grit, entrepreneurial spirit, and heartfelt purpose. His mission: create clean, effective products that fuel performance and give back to veteran communities.

In this episode, we sit down with Sean Lake—former pro snowboarder, team manager for legends like Shaun White, and now founder of BUBS Naturals. Sean shares the raw, inspiring story of how his best friend Glen “BUB” Doherty’s legacy lives on through a company built on integrity, performance, and purpose. We dive into the world of collagen, MCT oil, and the supplement industry, but what shines most is the story of friendship, loss, and building something that matters.

What we cover:
- Sean’s journey from pro snowboarder to brand builder
- Building a supplement brand rooted in purpose
- The legacy of Glen “BUB” Doherty and the founding of BUBS Naturals
- How the SEAL community inspired Sean’s mission
- Balancing business growth with staying mission-driven

Timestamps:
(00:00) – Intro: Who is Sean Lake and what is BUBS Naturals?

(04:12) – Snowboarding beginnings and ski bum days

(09:30) – The story of Glen “BUB” Doherty

(15:45) – The moment Sean knew he had to start BUBS

(26:08) – First product launch and what set them apart

(01:02:19) – Giving 10% to veteran charities: Why it matters

(01:08:41) – Building trust in a noisy supplement industry

(01:14:07) – Living a life of self-improvement

(01:20:16) – What Glen stood for, and keeping that mission alive

(01:27:33) – Final reflections: Purpose, performance, and legacy

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