It's irrefutable, people don’t want to be sold to. We all have created defense mechanisms to repel salespeople. These mechanisms are ingrained into our reptilian brain. The same system that controls fight or flight, pushes salespeople away. “I’m just browsing,” is the most common mechanism, but many of us get physically ill when we think we’re being sold to. Yet, so many companies still run sales processes and hire sales reps to convince people to buy, to use pressure tactics, and push people to take action.  

What we’ll cover in the show –

• How to help your reps understand the difference between convincing and guiding


• What it means to be a Sales Guide


• What does a Guided Sales Process look like?


• How to better understand what it means to help prospects “feel safe.”


• How to use supporting tools and content to create a remarkable sales experience