Cas McCullough is a content marketing strategist, and author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. Cas specialises in helping purpose-driven women business owners and entrepreneurs out of the marketing maze, so they can focus on building meaningful and profitable connections using brilliant content, social media and permission-based marketing strategies. Her consultancy (formerly Content Marketing Cardiology) was listed as a top 100 business in the Anthill Cool Company Awards in 2014 and Cas is a sought-after guest blogger having contributed for Social Media Examiner, Content Marketing Institute, Bluewire News and Startup Smart. Cas is the host of the Your Brilliant Un-Career and Brilliant Content Ideas podcast shows. In this episode we talk about: What does Un-career mean? Career in terms of getting a certain path in your life and then moving up a ladder A different big path adventure Doing something and making change in the world Supporting and empowering women All about Women Entrepreneur What needs to be changed by women in terms of entrepreneurship? Women’s Social economic status The Brilliant Un-career which aims to help women learning the fast way rather than learning the slow hard way and make terrible mistakes The Brilliant Content Marketing consultancy