NFTs or non-fungible tokens have come to podcasting. Like most things cryptocurrency, I’ve but a tenuous grasp. So I’ll leave it to others to give you a primer and simply say it’s a new way for creators to get paid. Including creators or digital content. 

Brian McCullough, host of Techmeme Ride Home has made an NFT out of his episode, which doesn’t surprise me in the least.

But monetization in podcasting is not—and never has been—a one-size-fits-all prospect. Here are some of the ways podcasters, even podcasters with modest audiences, make money with their podcast:

• Advertising - You won’t make a lot of money selling ads unless you have tens or hundreds of thousands of listeners. But that doesn’t mean you can’t sell ads on your podcast and make some money
• Listener-support services like Patreon and Buy Me A Coffee  are used by plenty of shows with small audiences 
• Premium podcast feed providers like Glow, Supercast, and others make it dead-simple to create and sell access to ad-free or extended content. 
• Substack is a great newsletter service that can also allow for paid memberships.
• You can sell ads or sponsorships on your existing, for-free newsletter or mailing list you’ve probably been neglecting. 
• Affiliate marketing has been a part of podcasting since the beginning. 
• Conference organizers will be on the hunt for speakers and presenters. And some of them pay good money to get an expert like you on their stage.
• Your podcast might show what a valuable consultant you may be.
• You’d be surprised at the number of podcasters who will happily pay you to take pesky tasks off their plate so they can stay focused on the parts of podcasting they love.
• And then there’s merchandising! 

So yes, there are ways to make (at least some) real money in podcasting without selling your soul, even if you don’t have hundreds of thousands of listeners. (Though that last part makes it much, much easier.) It just means you have to be creative in your approach.

And you can call me crazy, but I think creativity is perhaps our most valuable skill as podcasters.

Let’s keep the conversation going. Tomorrow, February 5th at 10:00a Los Angeles / 1:00p New York City / 6:00p London, I’m hosting a voice-only conversation about ways real podcasters make real money, and I’d love for you to be part. 

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/ways-to-make-real-money-in-podcasting-without-selling-your-soul

Follow @EvoTerra on Twitter for more podcasting insights as they come.

Buy him a virtual coffee to show your support at BuyMeACoffee.com/evoterra

And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

Photo by Micheile Henderson on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

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OP3 - https://op3.dev/privacy