What would you do if TikTok disappeared tomorrow? In this episode of Rocky Mountain Marketing, I unpack the looming TikTok ban and its potential impact on creators, businesses, and the social media landscape. With a January 19th deadline for ByteDance to sell TikTok’s U.S. operations or face a ban, this isn’t just a news headline—it’s a wake-up call for everyone relying on the platform.

I share actionable strategies to prepare for a TikTok-less future, including diversifying your social media strategy, leveraging other platforms like Instagram and YouTube, and focusing on owned assets like email marketing. This episode is your guide to staying adaptable in an ever-changing digital world.

In this episode, you’ll learn:

• Why TikTok is facing a potential ban: Data privacy, national security concerns, and how ByteDance is addressing them.
• How to diversify your social media strategy now: Start repurposing TikTok content for platforms like Instagram Reels and YouTube Shorts.
• Why building an email list is critical: Own your audience and reduce reliance on any single platform.
• The impact of TikTok’s powerful algorithm: Learn why its data collection has raised privacy red flags.
• How to stay ahead of platform changes: Adapt and evolve to ensure your content strategy remains effective, no matter the trends.

Stay ahead of the TikTok changes—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to future-proof your social media game today!

00:00 The Potential TikTok Ban: An Introduction

00:42 Welcome to Rocky Mountain Marketing Quick Cast

01:07 Understanding the TikTok Ban

04:04 Why TikTok is Facing a Ban

08:48 The Broader Implications and Elon Musk's Potential Involvement

12:26 Adapting Your Strategy: Beyond TikTok

13:25 Final Thoughts and Call to Action

14:35 Conclusion and Listener Engagement

This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJAN

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Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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