Branding and packaging design for Good Sh*t Cola and the issues faced by FMCG brands using humour to sell.

If you make a consumer smile, you have tapped into an important human emotion and engaged them, so this week we are going to be taking a look at a brand that does just that, it’s that cheeky little upstart from the world of soft drinks, Good Sh*t Cola.

I hadn't actually seen the brand before as it has not yet made it over to the UK. In fact, one of my LinkedIn connectons sent it over to me along with the note - You are gong to love this!

It made me smile enough to want to look it up online and in doing so instantly highlighted an issue. Sure its fun but what is it and why do I need it?

Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #cocacola #drinks #coke #softdrinks #fun #humour